Chipotle has some competition — and the competition is growing.
Dos Toros, founded in 2009 by brothers Leo and Oliver Kremer, is looking to carve out a chunk of the market as it prepares to open its first location in Chicago on Monday, August 28.
The New York City-based chain is self-funded – no outside investors or nest eggs, just a business loan and help from family and friends.
With 13 locations in Brooklyn and Manhattan and their first outpost outside of NYC opening soon, Dos Toros seems unstoppable.
A few months ago, I decided to head to the nearest location to see why this local chain is exploding, and to find out if it can survive elsewhere in a pretty competitive Mexican fast-casual market.
It's a cool night — the perfect time to warm up with some Tex-Mex food at this Dos Toros on 23rd Street and Park Avenue in Manhattan.
The interior feels cozy and rich, with vibrant red walls and natural wood everywhere.
I'm hungry, so I step right up for my order. I'll choose a chicken plato — their name for a burrito bowl — and a steak quesadilla.
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