Quantcast
Channel: INSIDER: The Latest
Viewing all articles
Browse latest Browse all 50496

We went to one of New York's most famous department stores after it sold to an office startup and saw the retail apocalypse playing out firsthand

$
0
0

lord & taylor exterior

  • Lord & Taylor announced on Tuesday that it would sell its flagship store to the co-working startup WeWork.
  • The building will become WeWork's headquarters in 2018.
  • The deal is yet another sign of how destructive the retail apocalpyse has been.
  • On a visit to the store after the announcement, we saw empty aisles and lots of discounts.

 

On Tuesday, Canadian retailer Hudson's Bay announced it would sell its landmark Lord & Taylor store on Fifth Avenue to co-working startup WeWork for $850 million. Lord & Taylor will continue to operate the entire building through the end of this year.

WeWork recently raised $4.4 billion in funding from SoftBank Group and SoftBank Vision Fund and is now considered the most valuable startup in New York City. The flagship Lord & Taylor building will serve as WeWork's headquarters.

While Lord & Taylor is not leaving the building entirely — it will rent about 25% of the space — the sale is symbolic for the struggling department store and for retail as a whole, as shoppers continue to move away from brick-and-mortar stores toward online options. Lord & Taylor has occupied the building on Fifth Avenue since 1914.

We visited Lord & Taylor's flagship Fifth Avenue store on Wednesday to see how it's prepared for the holiday season and the ensuing transition. While the store was offering plenty of discounts, it attracted a small fraction of the significant foot traffic outside. 

Here's how Lord & Taylor will end its run as the sole operator of its iconic Fifth Avenue location.

We went to the store, which is located at 424 5th Avenue, on a Wednesday afternoon. There was significant foot traffic nearby.



Some of the displays promoted retro styles that seemed to be targeted toward middle-aged shoppers.



Inside, the store wasn't attracting as many customers as you'd expect from the bustle outside.



See the rest of the story at INSIDER

Viewing all articles
Browse latest Browse all 50496

Latest Images

Trending Articles



Latest Images