Target's private labels have been called a "bright spot" in the retailer's business.
Private brands in general are hot right now, as customers are realizing that they can often get quality products for a lower price point when buying outside of a major brand name.
Target has capitalized on the trend by revamping its house products into more exciting brands to get shoppers back in stores. It's already done so with its children's clothing brand, Cat & Jack, and yielded impressive results.
Now it's turning its attention to men's clothing, women's clothing, and home decor. The women's line — A New Day — and men's line — Goodfellow — have launched recently in Target stores across the country.
Whenever a stylish but relatively cheap new line becomes available, a certain fashion-forward section of the internet becomes abuzz with people posting pictures, fit reviews, and commentary. Seeing previews, some commenters on Reddit's men's fashion forum expressed excitement for specific pieces — one even called the collection's styling "FIRE."
A particular point of excitement was that Goodfellow would offer a jean made out of a special kind of fabric, called selvedge denim, for only $40.
I figured it was time to judge this Goodfellow for myself. I visited a local Target in New York City to see if the retailer could lure in budget-oriented shoppers with the promise of cheap, on-trend fashion — and maybe convince them to pick up a pepper mill or package of muffins on the way out.
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After wandering around the store for an embarrassing length of time, I finally found it: the men's clothing section, all decked out with its new Goodfellow line.

The assortment, quite frankly, surprised me. It seems Target has done its market research here, and it's crammed in everything that could be considered a current trend. There are T-shirts, jackets, casual pants, dress pants, outerwear, and a whole assortment of accessories.

There's also an assortment of shoes, which I made the decision to ignore completely. Though the designs looked nice, cheap shoes are generally best avoided, in my opinion.

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